As Executive Creative Director at Zillow Group, I had the opportunity to build and lead a fully integrated in-house Creative, Production and Content team for the first time in the brand’s history. Also over-seeing the creative development with our AOR (and the AOR search process) I was able to further integrate our marketing campaigns between our in-house teams and our outside partners across all channels.
The work I led on Zillow was transformative, resulting in the brand’s most highly awarded and recognized work to date, winning 2 D&AD Pencils, 5 AICP awards, Best In Show in Post Production at AICP, The One Show, Cannes short-list, WEBBY and shout-outs from Adweek, AdAge, Shots, Best Ads On TV, Muse by Clio, and an article in Campaign about the work for Zillow being one of the top ten most-read creative stories of the year.
This is just a small sampling of the hundreds of assets including CTV, OLV, Digital, Social, Experiential and OOH that made up the best-testing integrated campaign to date.
Original score for the first commercial, JOURNEY courtesy of Jonny Greenwood from Radiohead.