As Executive Creative Director at Zillow Group, I built and led the company’s first fully integrated in-house Creative, Production, and Content team—designed to operate seamlessly alongside our AOR and external partners.

The result was a unified system of storytelling across television, digital, and content—producing the most awarded and recognized work in the brand’s history, including D&AD Pencils, AICP Best in Show, The One Show, a Clio, a Cannes shortlist, Webby Awards, and recognition from Adweek, AdAge, and Campaign.

This is a small sampling of the work that included hundreds of assets and became the highest-performing integrated work in Zillow’s history.

I spent five years leading creative for Volkswagen across brand, retail, and digital—guiding one of advertising’s most iconic brands through a period of significant transformation, including the billion-dollar Dieselgate crisis that reshaped the company.

During that time, I led the integration of storytelling across every medium—helping evolve Volkswagen from a small car company into a primarily SUV-driven brand, while maintaining a consistent standard of craft.

The result was a consistent body of work recognized by The One Show, Webbys, and FWA, and featured in Creativity, Adweek, Billboard, and Forbes.

Here’s a few examples—spanning brand, launch, social, and digital work, along with the occasional unexpected moment—like a shoutout from Gene Simmons.

I’ve been working with AI as a creative medium—both in developing original work and in helping brands and agencies explore campaign and film executions at a cinematic level.

Featured here are Part 1 & 2 of Lord Nelson (a music video in development), a teaser for an award-winning screenplay, and Roadtrip—a follow-up to my first album released in 2023.

Also included: a selection of images developed as part of the creative process. Additional brand work to come.

“Acrobats” was created for the global launch of Sheer Infusion, a new moisturizer from Unilever designed to penetrate all three layers of skin.

Built around the idea of “Keeping Skin Amazing,” the film translates that promise into motion—shot at one of the largest sound stages in the world in Sydney, Australia.

The campaign spanned broadcast, digital, and print—produced in multiple languages and aired globally.

The work was featured in Lürzer’s Int’l Archive and recognized across a range of international publications.

My work in music extends from brand and concept development into original creative.

In collaboration with Atlantic Records, I led the conceptual development and design of Charlie Puth’s debut album, Nine Track Mind—which I titled. The album was 3x Grammy-nominated and went Platinum shortly after release.

I also partnered with Atlantic Records, Spotify, and Warner Music to launch Emerge—a nationwide, social-driven search for new pop and R&B talent, covered by Variety and Billboard.

Separately, a music video I wrote and produced for a track I co-wrote (We Didn’t Know) was selected as a Vimeo “Pick of the Day” and picked up internationally—including coverage in markets as far-reaching as Turkey and Japan.

I directed Fetch’s first Super Bowl spot—leading the integrated campaign that helped drive the audience for a live in-app event at the two-minute warning of Super Bowl LVIII.

The results were immediate. Fetch rose to #2 in the App Store within minutes, attracting 3.2 million viewers and generating 1.3 million new sign-ups within 24 hours. Engagement peaked at 80,000 installs per minute—marking the most significant growth moment in the company’s history.

The campaign helped accelerate Fetch’s transition from a regional startup to a household name, contributing to 65% year-over-year growth in 2025.

For Volkswagen’s Tiguan, I led the creative development of an integrated campaign built around the idea of “The New King of the Concrete Jungle.”

The work spanned television, social, digital, print, and OOH—along with a new approach to Instagram engagement. The centerpiece, Rule the Road, transformed the platform into an interactive experience and earned a Webby for Best Use of Online Media.

The campaign was widely covered in the press and executed in collaboration with multiple media partners across social, digital, and gaming platforms.

This is a selection of that work.

“Rain” was created as part of Volkswagen’s effort to rebuild trust following Dieselgate—drawing on the brand’s legacy of optimism and generosity.

Set against a recreation of Woodstock, the film follows a vintage VW bus on its way to the iconic moment—captured at a cinematic scale rarely seen in automotive work.

Directed by Lance Acord, the spot leans into atmosphere and restraint—letting the story unfold through image, music, and tone.

The campaign extended across digital, social, and short-form executions, and was widely covered in the press.

Music by The Beatles and Joe Cocker.

This integrated campaign for Travelers Insurance was widely recognized across the industry—earning an Emmy nomination, a Cannes Lion, and honors from The One Show, Webbys, and The Kelly Awards.

The work was also featured in Communication Arts, AdAge, Adweek, Creativity, and The FWA.

Directed by Noam Murro and Lance Acord, the campaign reflects a high level of craft across every execution.

For the Bahamas Ministry of Tourism, I led an integrated campaign designed to elevate the global profile of the islands—and grow tourism, the country’s primary source of revenue.

The work helped drive a record-breaking milestone—attracting over 5 million tourists in a single year for the first time in the country’s history.

The campaign was recognized with a Cannes Lion, a One Show Pencil, Communication Arts, and a Webby.

Meddle Factory is where I develop work outside the boundaries of traditional advertising—across film, music, writing, and visual art. Much of this work informs the thinking I bring to brand projects. Some of it exists entirely on its own.

A Selection:

— An AI-generated trailer for an award-winning screenplay
— An animated music video from my LP Notes From The Whiskey
— The novel The Death of Fezziwig Zero
— Chanel Squirt Gun, a large-scale oil painting
— A fashion shoot built entirely from off-the-rack GAP clothing
— A fully scripted nine-part television series developed for Hollywood
— A Tribute to Emily, an interactive “painting story” featuring 40 original works, launched in New York City

This campaign was created at a time when advertising rarely reflected the realities of modern relationships—and helped change that.

“Immigration,” the story of a lesbian couple bringing home their adopted daughter, aired during MLB and the Olympics. It was later honored by GLAAD as “Commercial of the Decade” and recognized by Adweek as the first national commercial to feature a lesbian couple.

The broader campaign explored themes including divorce, caregiving, and shifting dynamics in modern relationships—sparking a national conversation and earning coverage in The New York Times, The Wall Street Journal, and USA Today.

For this work, I served as writer, art director, and Creative Director.

For Holiday Inn, I led an integrated campaign across television, print, OOH, digital, and experiential—anchored in a simple idea that turned into something bigger.

The original print campaign inspired Towel Amnesty Day—an experiential effort inviting guests to confess to the Holiday Inn towels they’d “borrowed” in exchange for full amnesty. The campaign extended into a wave of shared stories, a published book, and the recreation of the iconic towel—distributed across six U.S. beaches over Labor Day weekend.

The effort generated over 100 million global impressions in just three days.

The campaign was Emmy-nominated, won a Cannes Lion, and was recognized by The One Show, Communication Arts, Creativity, The Kelly Awards, and the Athena Awards.

Credits: Art Director, Group Creative Director.

For Cadillac, I led a global integrated campaign to launch the ATS—shot across four continents and built to reintroduce the brand on a world stage.

Working with an exceptional client and team, we created a fully integrated system of storytelling: over a dozen films, 30 short-form documentaries, a microsite, experiential, digital, and interactive print.

The campaign was recognized by Communication Arts, Forbes, Cool Hunting, The FWA, Webbys, and The One Show—and earned two Effies, including Gold for Automotive.

More importantly, it drove real business impact—making Cadillac the fastest-growing brand in America at the time, with sales increasing 40% in its launch year. Search on Edmunds rose 351% on day one during the London Olympics.

This is a small selection from a campaign that spanned every medium.

NOTES FROM THE WHISKEY is a complete LP by the band, RIDDLE, that dropped in 2023 on Spotify, iTunes and other streaming services. Credits include album concept, singer/song-writer as well as album design and photography.

The Music Video, that I wrote and produced for the single, “We Didn’t Know,” was Vimeo’s Pick of The Day and was written about all over the world as far away as Turkey and Japan.

This concept is also being explored as a 9-Part Limited Dramatic Series for television.

Play it LOUD!

This print campaign for Polaroid was created to position instant film not as disposable—but as a legitimate artistic medium.

The work focused on artists already pushing the boundaries of Polaroid, showcasing it as something worthy of exhibition rather than novelty.

The campaign was recognized by Communication Arts and The One Show.

Credits: Art Director, Writer, Associate Creative Director.

I’ve worked across global brands—producing campaigns in Australia, Mexico, Prague, Colombia, Argentina, France, England, Morocco, China, the United Arab Emirates, Canada, Singapore, and Monaco.

The work spans multiple markets, cultures, and production environments—often requiring complex coordination across teams and partners worldwide.

These example include a Clio-winning campaign featuring Manchester United, and work produced in Dubai that aired during Ramadan across the Middle East.

This public service campaign for the Harvard School of Public Health focused on the impact that even a few hours of mentoring can have on a young life.

Photographed by Nadav Kander, the campaign ran nationally as a full-page print series and generated significant media attention—leading to an invitation to the White House, where the work was displayed in the East Room during a press event hosted by Hillary Clinton.

The campaign was also recognized by D&AD.

Credits: Art Director, Writer, Creative Director.

For Jetta, we rethought the creative process—building the campaign around music first.

In partnership with ManvsMachine and Interscope Records, the work was developed entirely in CG—designed to respond to original tracks written and performed by emerging artists.

We collaborated directly with artists including Kali Uchis, Louis the Child, YUNGBLUD, and Gryffin, with full-length tracks from the campaign released on platforms like Spotify and iTunes.

The campaign was widely covered across both advertising and music press, including Billboard—and marked a high-water mark for Jetta sales in the U.S., a level that has not been matched since.