This global integrated campaign was shot around the world on four continents to launch Cadillac’s exciting new car, the ATS. 

Working with an amazing client and an incredibly talented and dedicated team we created over a dozen commercials, 30 short-form documentary films, a microsite, experiential outdoor, digital, and an interactive print experience. 

The campaign was featured in CA, Forbes, Cool Hunting, The FWA, WEBBYS, One Show, Entertainment, and won two EFFIES - including Gold for best Automotive Advertising. It also made Cadillac the fastest growing brand in America, with sales increasing 40% the year it launched. Additionally, Cadillac’s search on Edmund’s increasing 351% the first day of launch during the London Olympics.

This is just a small sample of the campaign that spanned across every medium.