This campaign was created at a time when advertising rarely reflected the realities of modern relationships—and helped change that.

“Immigration,” the story of a lesbian couple bringing home their adopted daughter, aired during MLB and the Olympics. It was later honored by GLAAD as “Commercial of the Decade” and recognized by Adweek as the first national commercial to feature a lesbian couple.

The broader campaign explored themes including divorce, caregiving, and shifting dynamics in modern relationships—sparking a national conversation and earning coverage in The New York Times, The Wall Street Journal, and USA Today.

For this work, I served as writer, art director, and Creative Director.