Holiday Inn ranks at the top of the list as far as sheer joy to work on. This integrated effort, including television, print, ooh, digital and experiential was nominated for an Emmy, won a Cannes Lion, and appeared in The One Show, CA, Creativity, The Kellys, and Athena's.
The original print campaign went on to inspire TOWEL AMNESTY DAY, an experiential campaign that encouraged guests to tell their story online of the Holiday Inn towel they ‘borrowed” in exchange for “full amnesty,” as well as a book.
We also re-created the iconic towel, distributing it at 6 beaches across the US during the Labor Day weekend. The effort earned over 100 million impressions in the press globally in just a 3-day period.
Creative credits include Art Director and Group Creative Director.