Shaking up the creative development process, this campaign brought together a unique partnership with ManvsMachine (a multi-dimensional visual studio) and Interscope Records. Visually, the campaign was created completely in CG (nothing in camera) tailored to music tracks written and performed by various new artists from Interscope.

Some of the artists we worked with directly include Kali Uchis, Louis the Child, YUNGBLOODS, and Gryffin. Full-length versions of some of the music tracks developed for the campaign were also released by the artists on streaming sites including Spotify and iTunes.

This campaign was written about in all the usual ad trades plus billboard Magazine and marked a high-water mark for Jetta sales in the US that hasn't been matched since.