The commercial "Rain" reminds people how generous and kind Volkswagen drivers have always been - and how Volkswagen is now returning the favor with the People First Warranty. The campaign included digital, social and 6-second "bumpers" that played on YouTube pre-roll (screen-grabs below)

The effort was a critical component in helping to rebuild brand trust post Diesel-gate by leaning into the brand’s legacy and was written about extensively in the press. Music by The Beatles and Joe Cocker.