This simple print campaign was aimed at artists and photographers to demonstrate how Polaroid Instant Film is not just a throw away piece of instant imaging, but a bonafide artistic medium worthy of hanging in a gallery. The phenomenon was already well under way when Polaroid decided to feature a few such artists (and their work) who were already breaking all the rules and exploring new and creative ways to use Polaroid Instant Film.

This campaign won a number of awards and appeared in Communication Arts and The One Show.

Credits include Art Director, Writer and Associate Creative Director