This integrated campaign for Volkswagen's new Tiguan (introduced as "The New King of The Concrete Jungle") included television, social, digital, print, ooh, and an entirely new way of using Instagram for engagement. The campaign was written about extensively in the press and utilized the latest social, digital and gaming opportunities in collaboration with multiple media partners. The breakthrough Instagram experience called “Rule The Road” won a WEBBY for best use of online media.

I was fortunate to work with dozens of passionate and dedicated creative folks to bring this unique campaign to life. This is just a sampling of some of the content created.