It was a great privilege to have spent five years in LA over-seeing all creative and the integration of brand, retail, and digital of this iconic brand. I led all creative development that ultimately turned Volkswagen from a small car company into a primarily SUV automaker for the first time ever with consistently well-crafted brand story-telling across every medium.

This work won lots of the usual industry awards - Webby’s, FWA, One Show etc and also appeared in a variety of publications including Creativity, Adweek, billboard, and Forbes.

Here are just a few examples, including the epic launch of Volkswagen's biggest SUV, the Atlas, social and digital work for the VW Golf and even a shout out from Gene Simmons.